Good fit
- Founder-led B2B companies
- 1 to 50 employees
- Real traction already, but sales still runs through the founder
B2B Sales Outsourcing That Builds and Runs Your Sales Team
Get B2B sales outsourcing with a fully managed team handling prospecting, qualification, pipeline management, and closing inside your systems.
What the pod owns4 OF 4
Build the sales podIncluded
Train and onboardIncluded
Manage performanceIncluded
Run pipeline day to dayIncluded
Built, trained, managed, and run as one embedded sales function.
What we actually do
Four things, in order. Skip one and the rest doesn't hold.
Build
Recruit and build a pod fitted to your ICP, deal size, and sales motion, not a generic template team.
Train
Onboard reps with documented process, structured shadowing, and a playbook, so ramp doesn't depend on trial and error.
Manage
Run weekly pipeline reviews, coaching, and reporting, so performance gets caught early instead of found in a quarterly number.
Run
Reps prospect, qualify, and close day to day, inside your CRM and your brand, not a separate system you reconcile later.
This is not
A list of leads
We don't sell you a stack of contacts and disappear.
A spreadsheet of contacts
We don't hand you a list and call it done.
A recruiting placement
We don't just place a hire and step away. We manage the ongoing performance.
Who this is for
This engagement is built for a specific stage, not every company that wants more sales.
Not a fit
- No product-market fit yet, nothing proven to sell repeatably
- Shopping for a list of leads, not a managed team
How the pod model works
Every pod is sized to fit your deal volume and ACV, not a fixed package. Here's the shape it actually took in the Home Services engagement.
Fractional sales leader
Owns the pod day to day - pipeline reviews, coaching, and reporting back to you.
1 SDR
Prospects and qualifies, working your ICP inside your CRM.
2 AEs
Run discovery and close, inside your tools and your brand.
Reports to you on a weekly pipeline review rhythm - every deal, every stage, every next step.
B2B sales outsourcing vs the alternatives
A lead-gen agency, a recruiter, and a CRM tool can all help, but they solve different problems than a managed, embedded sales team does.
| Option | What it solves | Where it falls short | Choose it when |
|---|---|---|---|
| Lead-generation agency | Generates leads and books meetings | Doesn't own what happens after the meeting - conversion, follow-up, and close rate stay your problem | Not specified |
| Recruiter | Finds and places sales hires | Placement is the finish line for them - ramp, management, and whether the hire works out isn't their risk to carry | Not specified |
| SaaS / CRM tool | Organizes and tracks the pipeline you already have | Software without people and process running it doesn't create pipeline or close deals | Not specified |
| B2B Sales Outsourcing | A built, trained, managed team running your outbound and closing motion | Requires real engagement from you to hand off context and stay in the loop | Not specified |
01Lead-generation agency
What it solves
Generates leads and books meetings
Where it falls short
Doesn't own what happens after the meeting - conversion, follow-up, and close rate stay your problem
02Recruiter
What it solves
Finds and places sales hires
Where it falls short
Placement is the finish line for them - ramp, management, and whether the hire works out isn't their risk to carry
03SaaS / CRM tool
What it solves
Organizes and tracks the pipeline you already have
Where it falls short
Software without people and process running it doesn't create pipeline or close deals
04B2B Sales Outsourcing
What it solves
A built, trained, managed team running your outbound and closing motion
Where it falls short
Requires real engagement from you to hand off context and stay in the loop
20% → 40%Close rate
−25%Sales cost
What this looked like for one client
A California home services company moved from an unmanaged five-person team to a pod like the one described above. Close rate doubled and sales cost dropped, inside 90 days.
Read the full case studyWhat this costs
We don't hide pricing behind a discovery call. Pod pricing depends on team size and deal volume, so we don't quote one number for every company here, but the full breakdown, row by row against hiring in-house, is on the cost page.
−25%
See the full cost breakdownWhat the pod cost relative to the unmanaged team it replaced, in the Home Services engagement
Questions about how this works
It depends on how much of the pipeline already exists. A team with an existing motion and CRM can see the pod running meetings within the first couple of weeks. A full build from zero takes longer to reach the same point. Talk to Gearóid for a realistic timeline for your situation.
SalesPipeline does. The pod is embedded to work as an extension of your team, inside your tools and your brand, but the reps are ours to manage, coach, and hold accountable, not a recruiting placement you have to manage yourself.
It gets caught in the weekly pipeline review, not months later in a quarterly check-in. The fractional sales leader manages performance day to day, so underperformance gets coached, reassigned, or replaced inside the pod. It doesn't become your management problem.
Yes, and it's one of the best outcomes we can produce. The best success is you eventually not needing us. If the pod, the process, and the playbook are strong enough that you no longer need outside support to run them, we've done the job right.
[NEEDS INPUT: contract length, notice period, and cancellation terms - not specified in the source material. Talk to Gearóid for exact terms until this is filled in.]
Related reading
Go deeper on the parts of this model that might matter most for your team.
Talk through whether a pod fits your team
Bring your team size, your close rate, and where deals stall. In one call, we'll tell you honestly whether this model fits where you are.