Feast-or-famine pipeline
A good month, then three quiet ones, with no system behind it.
Meet your strategistGearóid CoxSenior Sales Operator, SalesPipeline
Your free session is with Gearóid — a senior operator who's built B2B sales motions for founder-led companies, not a junior rep reading from a script.
“Let's build the pipeline, not just talk about it.”View LinkedIn profile
45 minutesFree strategy working session
No pitchClear plan whether we work together or not
Operator-ledBuilt around real B2B sales execution
As seen on
Add logo
Add logo
Add logo
Add logo
Add logo
Add logo
Add logo
Add logo
If you're the founder, you're still the sales team.
Most B2B founders we meet are stuck in the same place. The bottleneck usually isn't effort. It's that the sales motion was never built — it's just you, improvising.
Outreach that gets ignored
The messaging talks about your product, not the buyer's problem.
No channel confidence
You cannot confidently scale because you do not know which channel actually works.
Hiring feels risky
Putting an SDR or AE on an unproven motion becomes an expensive bet.
What we actually do
We do not hand you a slide deck of advice and leave. We build the motion with you, so the plan can actually be executed.
Messaging & positioning
Rewrite outreach to be buyer-focused, so it gets replies.
ICP & targeting
Define exactly who to go after and where they pay attention.
Repeatable pipeline system
Build outbound that runs without you in every step, with a feedback loop into product.
What you get on the free strategy session
This is a working session, not a sales call. In about 45 minutes, you'll leave with practical direction you can use immediately.
Messaging teardown
A review of your current messaging plus one reframed, buyer-focused sample you can use immediately.
Sharpened ICP
The buyer segment worth prioritizing and the 1–2 channels most likely to work for your product.
30/60/90 pipeline plan
A prioritized plan that is yours to keep, with an honest read on whether outbound is the real bottleneck.
If we're a fit to go further, we'll talk about it. If not, you still walk away with the plan. No pressure, no obligation.
Founders we've helped build pipeline
Replace these placeholders with 2–3 real testimonials, client names/logos, and at least one concrete result before publishing.
[X]Founders advised
[Y]Qualified meetings booked
[Z]Average pipeline lift
“[Result-driven quote — e.g. 'We went from founder-led guessing to 12 qualified calls a month in 8 weeks.']”
“[Second testimonial — ideally names a metric or a before/after.]”
Who this is for
The session is best for B2B founders who need a real outbound motion, not cheap lead volume or a magic button.
This is for you if
You're a B2B founder still running sales yourself or with a thin team.
You sell a considered or technical product and need a real outbound motion.
You've outgrown founder-led sales and want a system, not a quick hack.
It is not for you if
×
You're B2C, pre-product, or looking for cheap bulk leads.
×
You want a magic button instead of a built process.
Who you'll be talking to
We run an embedded-team model — senior operators who work as part of your team, so the motion we design is the motion that actually gets executed.
How it works
Simple, low-friction, and focused on one goal: leave with a plan you can act on.
Book your session
Pick a time below. It takes 30 seconds.
We build your plan together
One focused 45-minute call, screen-shared and practical.
You execute
Use the plan with or without us.
FAQ
Yes. The session is genuinely free and you keep the plan. We do this because it is the lowest-friction way for the right founders to see how we think.
No pitch. If there is an obvious fit, we will mention next steps at the end. Otherwise, we just hand you the plan.
We will tell you straight. Sometimes the fix is pricing, positioning, or product — and we would rather you hear that than waste money.
Both. Advisory or a fully embedded team — consulting, fractional sales leadership, and SDR/AE support — can be scoped if it fits.
About 45 minutes.
Ready to build real pipeline?
Book your free strategy session and leave with a plan you can act on this week.
Book my free strategy sessionFirst nameWork emailCompany websiteYour roleApprox. monthly revenueBiggest sales challenge right now
We'll only use this to prep for your session.